Abstract: In today's automotive industry where all brands are striving to achieve digital transformation, a certain brand is actively making customer relationship maintenance a key step in its enterprise strategic upgrade. Facing the challenge of precisely reaching and converting millions of existing customers, Instadesk Call Center, leveraging its leading large model technology and scenario-based implementation capabilities, has built an efficient, intelligent, and closed-loop in-store conversion path for this brand. In this collaboration, not only did the outbound call reach scale exceed one million, but the customer intention rate was also significantly increased by 23%.

I. Current Pain Points in Automotive Industry Telemarketing

1. Monotonous Contact Methods and Weak Interactive Experience

In previous cases of interaction with customers in the automotive industry, methods such as sending text messages or emails had low open rates, and they also consumed high costs for the enterprises. Moreover, they lacked real-time interaction and emotional transmission capabilities. What's more, users could hardly perceive the brand's warmth. After the enterprise issued coupons, there was no follow-up, and customers had no desire to open and view them, and the redemption rate continued to decline.

2. Gap in Lead Identification and Acquisition Mechanism

There is a lack of effective collaboration between online marketing actions and offline store services. Even if the enterprise successfully issued benefits, due to the lack of a subsequent follow-up mechanism, customers' willingness to visit the store was weak, the store's ability to take over was insufficient, and a large number of business opportunities were lost during the programmatic circulation process.

3. Stagnant Telemarketing Process and Difficulty in Dealing with Complex Scenarios

Traditional telemarketing robots always rely on fixed scriptues and cannot make personalized adjustments based on the real-time feedback of customers. This leads to a stiff conversation between the enterprise and the user, large deviations in intent recognition, and a significant impact on customer experience and conversion efficiency. These pain points have constrained the brand's in-depth exploration of its customer value and affected the overall process of its brand service upgrade. In this situation, an intelligent, flexible, secure, and closed-loop telemarketing solution has become the key support for achieving customer value for this brand.

II. Instadesk Call Center: Rebuilding the Customer Engagement and Conversion System for Automobiles with Large Models

1. Driven by large models, it offers a human-level interactive experience.

Instadesk Call Center can deeply integrate the development of large models, achieving a qualitative leap in areas such as semantic understanding, multi-round conversations, and emotional perception. When the system engages in conversations with users through outbound calling robots, it can also ly identify the customer's intentions, analyze their emotional states, and dynamically adjust the conversation strategies based on these factors, making the entire outbound calling process more natural and closer to the customer's inner thoughts, significantly enhancing the customer's willingness to answer and the depth of interaction.

2. Full-chain visualization configuration, rapid response to business changes

Through a visual construction platform, business personnel can independently configure outbound calling processes, conversation strategies, and tag systems without requiring coding skills. Combined with the strategy engine (MA), Instadesk Call Center can implement complex reach-out functions such as customer segmentation, multi-channel collaboration, and intelligent re-calling, flexibly adapting to the management needs of marketing activities and customer service cycles.

3. Voice replication and intelligent interruption, creating an immersive communication experience

Instadesk Call Center can utilize the TTS voice replication technology of large models to help the automobile brand customize exclusive brand voices, replicating the tone and intonation of real people. This greatly enhances the customer's trust in the brand. Additionally, the system can also cooperate with the ASR recognition model and intelligent interruption mechanism. During the actual call process, the outbound calling robot can respond to customer inquiries within 2 seconds and continue the conversation, thereby achieving a smooth and human-like two-way dialogue.

4. Data security and compliance guarantee, building a good call environment

Instadesk Call Center can provide a full-chain call encryption and hybrid cloud deployment solution to ensure that customer data is in an encrypted or anonymized state at all stages of transmission, storage, and use. At the same time, the system also has built-in compliance monitoring mechanisms that can help enterprises verify the compliance of conversation strategies in real time and avoid regulatory risks in the industry.

III. Effectiveness Presentation

The scale of Instadesk Call Center has exceeded 1 million, effectively covering the existing customer base of this automotive brand;

The conversion rate has increased by more than 23%, accurately identifying high-potential customers and activating their willingness to visit the store;

The average call duration and number of conversation rounds have significantly improved, and the depth of customer interaction has noticeably enhanced;

The customer visit and verification rate has achieved a leapfrog growth, and the cross-media collaboration for conversion has increased profits.

Instadesk represents the future of global call centre operations—intelligent, scalable, integrated, and customer-centric. By harnessing the power of large language models and cloud-based architecture, it enables businesses to deliver exceptional service across countries, languages, and time zones. More importantly, it transforms customer service from a cost centre into a strategic asset that drives customer satisfaction, brand loyalty, and global competitiveness.